Agnona

For the new Agnona corner at Galeries Lafayette Doha, BBA Studio interpreted the brand’s values through an architectural language rooted in balance, proportion, and material authenticity. The space is conceived as a compact and harmonious environment, defined by soft volumes and organic lines that guide the exhibition path with natural fluidity. The use of tactile materials and neutral colors reinforces a sense of continuity and formal coherence, where each element interacts with the others in a subtle and calibrated way.

Particular attention was given to the selection of surfaces, chosen from Vescom’s distinguished and comprehensive range, whose material quality helps create an atmosphere of warm essentiality. The project reflects the continuity between Italian craftsmanship and contemporary international sensibilities, conveying an idea of discreet, organic, and timeless luxury.

Images of the pop-up courtesy of Agnona; moodboard image courtesy of the BBA Studio archive.