In 2021 BBA won an invited competition for the definition of the new Store Concept for Amplifon. The new store concept is a crucial element in the succesful global strategy of improvement and enhancement of the Brand, which has a strong strategy of acceleration and upgrading of the stores network. The design of the new concept is the result of an activity in coordination with Amplifon’s consultants in order to achieve innovative results in terms of customer experience, and of design related to the medical-related rooms. A massive campaign of new stores implementation is foreseen and under developement.

Photos by Beppe Raso