BBA is appointed by Missoni to implemented the concept by Patricia Urquiola, introducing flexibility to the whole furniture system: the hanging bars and shelves are mounted on electrified racks, giving the opportunity to change the merchandise display according to the needs of the different seasons. The boutique is caracterized by a new wooden decoration that resemble the iconic Missoni knit. Since 2019 BBA is collaborating with the brand on the opening of new boutiques, corners and pop-up worldwide.
Photos by Barbara Ballabio