In 2019 BBA is appointed by Missoni to design the new concept for its boutiques worldwide. The new concept originates from the desire to create a familar environment in which the brand values can be conveyed through design: the shapes, colors and sustainable materials of the furnitures refere to the playful character of the collections, the terrazzo floor gives a fresh image to the space. The boutique is divided into two rooms through some ribbed glass panels which, through their transparency, allow to glimpse what it is happening further on and activate curiosity.
Photos by Barbara Ballabio